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From a blank page to a thing people pay for.
Founders on zero-to-one, fundraising, product-market fit, and the grind of building.
Most ideas die in the gap between inspiration and a shipped product. This pillar follows founders through the zero-to-one grind — the unglamorous middle where startups are actually built.
How this shows up on the podcast
Founders walk through how they really found their first ten customers, killed their first idea, and kept going when it would have been easier to stop.
What we dig into
0 → 1
Going from nothing to a first working version.
Product-market fit
Finding the wedge that customers genuinely pull on.
Growth
Turning early traction into a repeatable engine.
Fundraising
Telling a story sharp enough to fund the next leg.
The grind
Surviving the long, quiet middle most people quit in.
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